PRODUCT LAUNCHES

The brief: reinforcing the message given over a four-day conference
for 400 pharmaceutical sales people at the launch of a new drug.

Our solution: a mix of fun challenges and serious business issues
presented as an interactive team challenge to test the delegates’
knowledge of key points.

The benefit: by combining serious business with serious fun, we made
sure the delegates fully understood the product and what was
expected of them, and left the conference on a high.

What the client said: “I can’t think of a better way to end the
conference than this. Your event was fun and competitive but what
really made it work were the brilliant business challenges you helped
us create. Thanks for a great event – it couldn’t have worked better
and people will remember it for a long time.”